REI now stocks Indosole!
A sustainable partnership for outdoor and environmental enthusiasts
We are honored to have been added to REI’s offering of products and brands in 2019. Indosole has now officially launched as “REI’s disruptive / sustainable / ECO footwear brand” within 13 of REI’s influential retail outlets in California and online year-round at REI.com. We have launched with 6 colors of flip flops / slides for Women and 4 for men including our new Colorblock series.
When we first met with REI to discuss a future together, we learned about their vision to go in a more responsible retail direction in the future and with brands that align with their customers values and the protection of our environment as a priority.
Then, we took a read through REI’s Product Sustainability Guidebook
It was refreshing to hear that a big company like REI could appreciate a small company like Indosole’s journey in setting up a business that celebrates: Responsible materials, Responsible and transparent manufacturing processes, Recycling, and education for the end consumer.
Indosole has spent years laying down the groundwork in preparation for a partnership of this magnitude and this gives us a huge opportunity to showcase our mission: “To become the most responsible footwear company in the world.”
We intend for this partnership to carry on into the future and for our products to become a staple at REI stores. Together, we have the ability to quantify the impact we are making by tracking the number of tires we prevent from ending up in landfills, and giving them new life as soles for our footwear and pass it on to REI customers by: Thinking, Learning, Wearing, Quantifying
Here is where we see things headed with REI into the future and the potential for positive impact on the environment.