THE PROBLEM
THERE IS A MASSIVE AMOUNT OF TIRE WASTE IN THE WORLD
Waste tire sit in stockyards, illegal dumping sites, and even rivers. In tropical countries tires can become breeding grounds for mosquitoes, which lead to nasty diseases like malaria and dengue fever.
IT IS NEARLY IMPOSSIBLE FOR TIRES TO DECOMPOSE
Due to their structure, tires take thousands of years to decompose. So technically the first tyre ever made is still out there somewhere.
TIRES ARE BEING BURNED, LEADING TO TOXIC OILS AND FUMES.
In developing countries tires are used as a cheap alternative for fuel. This along with tires that catch fire due to lighting storms, result in toxic oils and fumes that are harmful for human health. We need to act fast.
ENVIRONMENTAL INNOVATORS
We dedicated the last 10 years to being the environmental keepers of the future. We merged artisan skill with corrective impact, developing a laborious shoemaking process that transforms tires to soles by hand. Through this analog technology and circular thinking we were able to save over 80K+ tires from landfills but looking at the exponential rate of industrial world waste, we realized we had to up our game. We set out to prevent the environmental hiccup of the future. A breakthrough technology was needed that could address mass scale. Indosole aspired to double growth while significantly reducing global negative impact.
OUR SOLUTION
We recycle these indestructible tires into the soles of some of the most durable footwear around.